Gen Z is redeeming their adulthood card. We may still think of them as kids cultivating their TikTok feeds, but the elders of this generation were born in the mid-2000s, which means most of them have already made their way into the workforce.
Practical youths who are not afraid to address the mistakes of past generations, especially when it comes to equality.
Tech-savvy and who network differently on every social platform.
Strengthens the case for mobile-first design for communication, marketing, and sales.
Researchers who’d rather see for themselves if what companies say or what’s online is true or not, especially with the Internet at their disposal
I know right?
The eldest members of the Gen Z tribe are already in the workforce and also are exploring a more diverse selection of industries for employment. Younger members are well into the tail-end of their studies. How do they stand out?
A preference for companies that support and have equality and inclusivity in the workplace.
Interest in independent work environments that enable them to work for themselves rather than give in to the pressures of society and perfect work-life balance.
Companies that uphold strong company values, promote corporate social responsibility and are socially aware.
A dynamic and adaptive brand that represents and promotes their values, interests, and individualities.